There are many ways to promote your business online. The difference between online marketing and offline marketing though is profound.

Although advertising can be very effective offline, it isn’t nearly so effective online. The reason why is that most people surf the internet looking for information. They aren’t usually interested in advertising unless the product or service in question can solve their problems.

There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. This strategy will only require a few hours of your time each week.

1. Articles
For those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.

If you don’t like writing, or don’t write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines.

Here are a few article directories you can use:

http://www.ezinearticles.com

http://www.isnare.com

http://www.goarticles.com

http://www.articlemarketer.com

2. Blogs/RSS
Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content.

Most don’t understand what RSS really is, or how it can most effectively be used to drive traffic to their sites.

Basically, RSS is a form of code that’s very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings.

Once you’ve built your blog and added several entries, you need to “ping” it to get it listed. Here are two tools you can use:

http://www.pingoat.com

http://www.pingomatic.com

3. Press Releases
Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic.

Here are several sites that accept press releases:

http://www.press-world.com

http://www.free-press-release.com

http://www.prbase.com

http://www.click2newsites.com/

http://www.prweb.com

4. Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create backlinks pointing to your site.

You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages.

Although submitting the search engines is often unecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered.

Submit your site to Alexa, http://www.alexa.com. Not only will this make sure that your site gets spidered, you’ll be able to compare your site to other sites, as well as get statistics on traffic to your site.

5. Free Ebooks and Reports
By writing and giving away free ebooks and reports, you give visitors an incentive to visit your website.

You can also submit your ebooks and reports to ebook directories for free.

http://www.ebookdirectory.com

http://www.ebookpalace.com

http://www.ebookjungle.com/

http://www.ebooksnbytes.com/

If you make your ebook brandable, which means others can place their links inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet.

Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.

http://www.google.com/ads/

http://www.virtual-portals.com

Although adveritising, like pay per clicks, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting that content, you can continue to drive traffic to your website for years to come.

About the Author
Jinger Jarrett is the author of “Affiliate Cash”. “Affiliate Cash” will solve your most common problems with building content rich websites and creating quality content that drives loads of traffic to your site. Download your free copy now: http://www.101articles.com/newstuff.php

Article source:
5 Ways to Create Content to Drive Traffic to Your Site

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This post is written by Kenneth, of www. leadsleap.com.

Today we shall discuss how to drive traffic to your website.

Before that, you need to understand that different traffic strategies are suitable for different online business model.

In our discussion today, we are going to focus on how to drive traffic to your website created using our free and powerful M.Y.O.B List Building Script, since many of you are working on it now.

So, you’ve got your website set up, found an irresistible gift to giveaway and created a too-good-to-miss one time offer. All you have to do now is to drive traffic to your website and the system will take care of itself, helping you to make money, build affiliates and snowball the initial traffic into hundreds and thousands of future traffic automatically.

The key here, my friend, is that you need to put in the effort to drive the initial traffic. Without the initial traffic, nothing is going to happen.

Here’s how to drive the initial traffic to your website:

1) Go for the bulk traffic!

Search engine traffic, article marketing or video marketing …. are great ways to drive free traffic to your website, BUT NOT NOW!

Why? Because you want to see result FAST or you’ll quit! It’s not your fault. Most humans behave that way.

As a start, you want to focus on getting bulk traffic, i.e. a lot of traffic in a short time.

You want to quickly build a few hundred people to your list so that you will not feel like talking to thin air when writing your newsletter or blog.

The only form of free bulk traffic I can think of is Joint Venture. If you can JV with someone with a list, go ahead and do it. If not, move on to the next one……

The next available option is paid advertising. Below are some examples of paid advertising you can use:

1) Paid to read emails programs – These programs typically sell thousands of traffic at low prices. For example, my website EmailCashPro.com sells 1000 guaranteed traffic for $42. Start small and if your one-time-offer converts well, you can order a larger package. Google for “paid to read emails” and you should find a few websites providing such a service. (Note that most websites sell number of emails sent, not guaranteed traffic. So when comparing the prices, take note of the difference.)

2) List building programs – These programs typically let you build a list for free but they also offer premium advertising service where you can post email ads to their members at a fee. For example, with an upgraded account with viralurl.com, you can post 3000 emails to its members every 3 days.

3) Not to forget LeadsLeap! – As a PRO member, you will receive about 400 visitors every month. We post our PRO members ads throughout our online network to bring in quality traffic to them.

4) Participate in giveaway events – Such an event is hard to come by but if you happen to see one, grab it. Remember to upgrade your account to get the maximum exposure.

That’s for the initial traffic.

Once you build about 500 people to your list, your next best move is to start ’swapping’ your list with other list builders. This is how to roll your list from 500 to 5000!

Go to internet marketing forums and post a cross promotion offer. Tell them that you have 500 people in your list and are willing to JV with marketers with similar list size.

This is the ideal method for you because your website is set up to give away freebies. It’s very easy for other marketers to promote freebies to their lists and make money at the same time.

In such a deal, since you are the person who initiate the deal, ALWAYS ask the other marketers to do the promotion first, i.e. send the offer to their lists first.

The reason is simple. You want to work with serious partners only. If you offer to do the sending, you may end up spending a lot of time ‘reminding’ them to send the offer to their lists.

If you can do that with a few marketers, you will easily increase your list from 500 to 1000. Next, you will continue to work with people with a list size of 1000 and increase your list to 2000, then to 4000, 8000 and so on. Get the picture?

That’s how you drive traffic to your website and expand your list from zero to thousands. Lastly, remember to take good care of your subscribers because they are also your affiliate and they can drive traffic to your website in the long run.

via How To Drive Traffic To Your Website.

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Should I start a blog or website first? I believe this is a common question many newbies ask nowadays.To answer this question, you must first ask yourself what is your objective?Are you trying to:- sell your own product?- make money as an affiliate?- make money from advertising such as Adsense?- Or you simply want to share your knowledge with the world and make some money in the process?Sell your own product….If you are trying to sell your own product, the answer is obvious. You should first have your product website.You should focus your initial effort in getting traffic from joint venture and advertising, and building a list. You should not waste your time blogging to thin air assuming you are totally new and has no traffic sources.BUT as soon as you have a substantial list, say 1000 subscribers, you can start blogging, with 2 intentions in mind: 1 to build relationship and sales, and 2 to build search engine traffic “for the future”.Make money as an affiliate….With so many ways to make money as an affiliate, it’s impossible for me to cover the details here. But whichever way you use, starting with a blog is definitely not the fast way and certainly not the way I would recommend.You can start with a presell website, advertise to get targeted traffic and sales. Or you can start with a squeeze page to build a targeted list.

via Should I Start A Blog Or Website First?.

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When it comes to optimizing your site for search engines you basically have two choices: You can hire someone, with experience, to do it for you, or you can learn the basic principles of search engine optimization and do it yourself. If you choose the do-it-yourself route, then it is necessary to have some proper tools or written information if you want to do optimize your site properly and not spend months learning search engine optimization by trial and error.

There are various kinds of software and guidebooks which claim to be able to help you get top rankings in the search engines. Just as it would be a waste of time to learn SEO by trial and error, it would be equally inefficient (and a big drain on your pocketbook) to read all the guidebooks that are out there. You can save time and money by getting Ryan Alliss new book, Guide to Obtaining a #1 Ranking in the Search Engines. (http://www.a1-optimization.com/allis.htm)

Allis offers a step-by-step easily understood method. His advice is based on sound optimization practice, and avoids tricks that will get you in trouble with search engines. Whether you are a beginner or an expert, you will find something of interest in this ebook.

Allis takes you through the process of keyword selection, and then optimizing pages with these keywords, and explains where and how to submit the pages. Most importantly he takes into account on-page and off page factors that will affect your ranking. On page factors are such things as keyword-density (how many keywords you have compared to your total text), properly written metatags, page structure, file-naming and your sites link structure. Off-page factors include link popularity, the quality and quantity of incoming links to your site. These days it is becoming very difficult to generate traffic to your site if you do not have a good amount of quality, incoming links. Allis shows you how to get these links, in the guide itself, and in a free companion book.

His basic optimizing strategy is to build a content-rich site, with a lot of articles and pages about the theme of your product or service. A large content-rich site is useful because each one of these pages serves as a mini-website attracting searchers looking for various aspects of your offerings. Also, the more content you have, the higher the page ranking and the better the placement your site will get in search results. This is a crucial factor if you are in a very competitive category.

The ebook is only around 40 pages, but its brevity is its strength. You will not get bogged down or suffocated by information overload. But if you are thinking that all you have to do is read a 40 page book and then you will get top rankings in the search engines you are dead wrong. Allis, like other competent people in this field, warns that in order to get a top rankings you will have to put in many hours of work and wait several months before you get results. If you have the time and interest to do-it-yourself, plus a reasonable command of the basics of site-building and maintenance, then Alliss Guide to Obtaining a #1 Ranking in the Search Engines is a must-read ebook for you.

You can get more information about Ryan Alliss book by clicking here: http://www.a1-optimization.com/allis.htm

Be sure to read this related article: Improving Your Site’s Link Popularity and Search Engine Ranking

Donald Nelson is a web developer, editor, and social worker. He has been working on the Internet since 1995 and is the proprietor of A1-Optimization, http://www.a1-optimization.com, a firm providing search engine optimization, copywriting, reciprocal linking, and other web promotion services. He publishes a monthly ezine, A1-Web Promotion Tips, available at http://www.a1-optimization.com/newsletter.html

Author: Donald Nelson

Article Source: EzineArticles.com
Provided by: Console game news

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