Free SEO Tutorial (Part 1) – The Fundamentals

28 November 2009 | By Jo in Blogs And Sites I've Seen

How to get my website rank top for a particular keyword phrase in Google?

Technically, you can get any web page (not just website) into the first page of Google by building lots of backlinks to that web page using that particular keyword phrase as the anchor text.

For example, if you want to rank top for the keyword phrase “buy cheap Christmas presents”, you need to have lots of backlinks to your web page using “buy cheap Christmas presents” as the anchor text.

For more understanding, read this classic example.

If so, can I forget about all other things and just focus on link building?

You can, but if you work on ‘other factors’ at the same time, you don’t have to build that many backlinks. And the ‘other factors’ are definitely easier to accomplish than link building.

What are the ‘other factors’?

The ‘other factors’ basically involve making your web page more relevant to the keyword phrase you are optimizing.

By the way, did you notice that I always use the word web page instead of website?

Google views every web page as independent content, meaning technically, if you have a website about dog, you can add a web page about stomach pain and get that web page to rank top for stomach pain, even though your website is about dog!

Don’t agree? Just look at Wikipedia.com and Ezinearticles.com. They have articles in all kinds of categories. But almost all of them are ranking well in Google.

Ok, back to the ‘other factors’. Here are a list of the other factors that are fundamental in boosting your search engine result.

‘Other factors’ #1 – The title tag

In a html source code. a title tag looks something like this:

<title>Title of your web page</title>

If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the title tag, as near to the starting line as possible.

‘Other factors’ #2 – Keywords in the url

The best is to have a website named buycheapChristmaspresents.com. But if you have many keywords to optimize, buying a domain name for each of them can be very costly. If so, you should at least name the web page as yourdomain.com/buy-cheap-Christmas-presents.html

‘Other factors’ #3 – Keywords within the content

If you want to optimize for “buy cheap Christmas presents”, try to include “buy cheap Christmas presents” at least once in the first paragraph, once in the last paragraph and a few within the content.

Actually there is no strict rule on this but minimally, you should include the exact keyword at least once in the entire content.

Fundamentally, that’s all you need to know about SEO. I’m serious! Armed with these basic knowledge, I already gained hundreds of top positions in Google.

In the next SEO tutorial, we will look at some common SEO mistakes webmasters make. Who knows, you can be making those mistakes too.

via Free SEO Tutorial (Part 1) – The Fundamentals.